Whether Brooklynites like it or not, their borough is increasingly being branded as luxurous, mixed with just the right amount of authenticity and raw self-consciousness.
There is Brooklyn Chocoloate from the Mast brothers, selling at 10 dollars a bar.
There is brooklyn beer of all varieties.
For goodness sake, I saw brooklyn cheese at whole foods the other day.
All of these things are luxury goods. Unlike eggs and milk, for instance, they are taken mostly for pleasure over need.
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