Sunday, April 1, 2012

Branding Brooklyn Luxurious -

Whether Brooklynites like it or not, their borough is increasingly being branded as luxurous, mixed with just the right amount of authenticity and raw self-consciousness.

There is Brooklyn Chocoloate from the Mast brothers, selling at 10 dollars a bar.

There is brooklyn beer of all varieties.

For goodness sake, I saw brooklyn cheese at whole foods the other day.

All of these things are luxury goods.  Unlike eggs and milk, for instance, they are taken mostly for pleasure over need.

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