It is the ambiguous psychological concept of mental involvement, wherein critical faculties don't reset themselves and scan the situation for something suspicious--it is, in short, when we believe the narrative presented, or a version we've created that is close to the one presented.
There are implicit presented narratives everywhere, and there are multiple stages of buy in. A lot of the narratives are associated with products, sure, but there are broader cultural beliefs all over the place that are reflected in products, status symbols, etc.
One question is this: must we have psychological buy in to succeed at the narrative we observe.
For instance, is it best to buy into a meritocratic type system and work hard with our heads down, or is it worth it to back up and see which narratives different people believe in, and somehow use that knowledge to one's advantage? Is it worth it to be meta-aware in this sense, or better to pick a narrative and keep digging in?
Do we reward more the person who preserves in one narrative, or the person who knows to switch narratives early on because of foresight of coming events?
I have no clue.
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